TRIPLELIFT

Creating a design system

Over the past year as our company has grown exponentially, R&D leaders and I established a UX/UI Guild to tackle scaling design and processes across the organization

We’d built 32 tools over 12 years, many of which had different user flows, component libraries, and naming conventions - creating confusion internally and with customers

I worked with my team to conduct an extensive tool and user flow audit, after which we created a functional design system that has greatly reduced go-to-market time and increased efficiency

Design system

• User research
  My team conducted interviews across all users to determine how user needs, motivations, and develop personas

• Tooling audit
  We meticulously studied user interactions to consolidate flows and component functions within our UI library

• Brand strategy
  We drew from our company’s brand guidelines to maintain a consistent user experience across all customer touch points

Templatization

I worked with our Front-end Engineers to create a series of plug-and-play tooling templates (including user flows) incorporating our new design system to make future tooling efforts painless

We used Tailwind as a base