TRIPLELIFT

End-to-end development of a premium video advertising product

After surveying our advertising and publisher clients, we discovered our existing Sponsored Video product was no longer competitive in the ad tech marketplace nor meeting the needs of our clients

Product Strategy + User Flow:

The goal was to build a brand new product with the greatest possible revenue impact through:

• Product Research: What specific features are both our advertisers and our publishers asking for?

• User Interactions: Creating an experience that elevates the way users engage with branded video content.

• Product Differentiation: How can we build out a competitive premium video product to our leading competitors while still occupying a unique piece of the market?

Product Development:

Building new features into existing tooling and new user experiences through:

• New tech infrastructure that allows for interactive branded video content to be injected into traditional ad wrappers with borrowed CTV functionality

• Building a client-facing ad management tool that allows for design customizations

• Finding unique tech opportunities to occupy the branded video market by innovating user interactions