TRIPLELIFT

Creating a product to help advertisers streamline their customer journey

As the company matures, our existing products saturated the market and we were looking for an opportunity to expand our offerings for digital marketplaces, like LinkedIn’s Audience Network, Amazon, Instacart, and Live Nation

We developed a product that allows advertisers, agencies, and brands to optimize their client’s user experience and journey from discovery to checkout, leading to higher completion rates

Development

We collaborated with five top marketplaces and audience networks to pitch our capabilities and understand their needs as a company and the needs of the customers

After conducting extensive research, we found brand differentiators, back-end behaviors, and customer journeys unique to each client

Design and interfaces

We created company brand guidelines based on their provided design specs and our brand research

In order to present a user experience most true to their brand, we incorporated their colors and user interactions to build an advertising product line to meet their unique needs

Commercialization

As our tech infrastructure continues to grow, we’re working on building data resources and conducting early-stage user testing to verify and improve the existing product