TRIPLELIFT
Building a user testing platform
My team created a multi-variant user testing platform to measure product engagement, track performance, and to gather and compare data for actionable results
Development
I worked with leadership to establish three roll out stages of testing, each requiring additional technical infrastructure
Stages:
Multi-variant and A/B testing on individual products
A/B testing single elements across thousands of products at once
Broad testing across all products at once
Process
User and industry research
Creating user stories, flows, and rapid prototypes
Adding new tooling features to existing tools
Consolidating testing results from multiple data sources into a single resource
Building data dashboards
Establishing testing thresholds
Creating educational resources and training sessions
Impact
User testing has led to an average of 34% increase in client spend due to higher product performance and increased user engagement
