TRIPLELIFT

Developing and launching a mid-market advertising product line to increase team efficiency

2 Year Impact

• Product line has had a 305% YOY growth

• Nearly 100% adoption rate (20K+ integrations)

• User engagement 10% higher than market average

• $320K saved yearly in people cost

The Problem

One white glove service performed by my UI team is to install our advertising SaaS product directly into client’s websites and apps by interpreting their brand designs and components into the front-end, creating a seamless browsing experience

The team was beyond capacity and design request queues were getting too long

My choice was to either hire multiple designers to fulfill our client’s needs or create a new product line for our mid-market clients so the team could focus on higher opportunities

The Solution

I strategized with the CPO to develop, build, and test a semi-native advertising line that could be installed by our client-facing teams without hitting my team’s design queue

UX

Building off an existing product line, my team created new user personas and flows specific to our market, then worked closely with Product and Engineering to identify and build the necessary tech infrastructure

Product design

The team conducted extensive user and industry research and we developed a native advertising line that was native to as many clients as possible with a single design while simultaneously becoming the highest-performing product on the market (KPI: CTR)

Testing

Beta testing and launch were executed flawlessly

After a successful year, I led additional multi-variant design testing for user engagement and revenue performance

The results of that test led to a 15% increase in revenue due to additional spend across the product