ADPRIME

Company rebrand

I worked closely with the CEO of a healthcare-focused ad tech start-up to build and establish the brand identity and strategy from the ground up, then guided my team to execute my creative vision across all marketing materials and product designs

Logo redesign

I designed a new logo that speaks to the company’s position as an ad tech leader in the healthcare industry with accessibility in mind

Logo exploration

A look at some alternative logo design ideas pitched by various designers on my team

Colors, fonts, and brand guidelines

Colors and fonts were selected to highlight the brand’s focus on healthcare professionals with a touch of warmth to the palette

Color exploration

A peak into the design process; I used a rich blue as the jumping point and pulled from images with high contrast and compatible colors, ending on a final color palette that speaks for itself

Font exploration

I used a base font for AdPrime’s logo, then rendered a vector illustration that I eventually transformed into the final logo design

Brand assets

Full scope of company-wide branded assets, including business cards, a new company sign, as well as repainting and decorating the office space

Sales materials

Design of 250+ pages of sales decks, one sheets for marketing materials, 12” conference displays, and quarterly swag for clients all with new branding