THIRDAGE

Website design and strategy

I redesigned a women's health and wellness site (no longer live), including brand strategy, UX/UI, SEO optimization, which significantly increased organic traffic and user engagement

First year performance results:

Organic traffic to the site has increased by 35%

The newsletter audience grew from 6K to 165K
Users are spending an average of 6.45 minutes longer browsing the site
Bounce rate decreased by 11%
Revenue increased by 40% as a result of increased traffic and partnership with discovery platform

UX strategy

I simplified the user flow, added easy navigational elements to ever user touchpoint, and introduced functions that encouraged user re-engagement and interaction

UI

I built a component library and created a rudimentary design system, then implemented it responsively across all CSS elements

SEO

Best SEO practices were installed to improve indexing and discoverability and I worked closely with authors to add and standardize meta elements, and created post style guidelines

Discoverability

I initiated partnership with a top content discovery platform which increased traffic and generated additional revenue through ad spend

Growth

I created social media accounts and connected the team with post-management platforms with automation, and installed a system for client-sponsored newsletters and contests encouraging re-engagement

Thirdage