TRIPLELIFT

Increasing incremental revenue through design optimizations

We teamed with one of the largest Demand-Side Partners in advertising to gain access to their vast inventory and create a customizable audience network for our clients, but we were met with a series of challenges and blockers

The problem

This DSP was set up completely differently than other advertising providers in our network causing our existing integrations to function under our normal threshold

Solutions

I worked with Product and Solutions to identify performance errors and root causes within our auction landscape

• I created a system for re-designing over a thousand live product integrations to include additional lines of text, which were required to win high revenue bids from this DSP

• My team created unique templates to receive alternative calls to our database to serve DSP-specific ads

• We adjusted image sizes across hundreds of high-performing product integrations to reduce error rates, which resulted in substantial incremental revenue

Growth

In order to cultivate this relationship, my team conducts monthly QAs for this DSP, which spot-check high revenue products to ensure there are no issues with user interactions

Because of these efforts, our partner has increased ad spend month-over-month, now making them almost 30% of our overall business